Text messages feel immediate. They feel personal. Text messages create instant demand for attention because they stand out from both unread emails and ignored advertisements. Businesses can leverage this tool to establish authentic relationships with their customers while also using it for communication purposes.
The correct execution of texting remains essential for success. Sending the wrong message at an inappropriate time has the potential to annoy anyone. The proper execution of texting enables businesses to convert occasional customers into dedicated fans.
Timing Matters
People dislike receiving messages during late-night hours or their busy work hours. The timing of a message delivery strongly influences how recipients interpret its content. Businesses need to determine the optimal time for sending text messages to their customers.
A restaurant would send its lunch special promotion in the middle of the morning. Salons typically send appointment reminders to their customers one day before their scheduled booking. A business demonstrates respect for its customers’ daily schedule through the proper timing of messages.
The timing of messages matters significantly for effective communication. Sending daily text messages leads to quick unsubscription from the mailing list. It’s better to be thoughtful. Sending a few strategic messages monthly will deliver better results than constant daily communication.
Keep It Short and Sweet
Texts are not the place for long paragraphs or complicated ideas. People skim. They glance. A good text gets to the point straight away.
Instead of writing a mini essay about a sale, a business could send a simple line: “Flash Sale: 20% off all shoes today only! Tap here to shop.”
Clear. Quick. Actionable.
Every message should have a goal. Maybe it’s to remind customers about an event. Maybe it’s to offer a discount. Whatever it is, it should be obvious within a few seconds of reading.
Make It Feel Personal
Nobody likes feeling like just another number. Even in a world dominated by automation, people still crave a personal touch.
Using a customer’s name can make a difference. Mentioning past purchases or preferences can make the message feel even more personal.
Simple touches like “Thanks for visiting last week, Emma!” can change the entire tone of a message. It feels like a conversation, not a broadcast.
Technology helps here. A good mass texting service can make it easy to send personalized messages to hundreds or thousands of people at once without losing that human feel.
Offer Real Value
People sign up for texts because they expect something useful. If a business sends messages that are only about itself, people will quickly lose interest.
Think about what the customer needs or wants. Exclusive deals. Early access to sales. Important updates. Loyalty rewards.
When a text offers genuine value, people eagerly anticipate receiving it. It becomes a part of their day they enjoy, not an interruption they dread.
Businesses should always ask themselves before hitting send: “Is this text helping the customer in some way?”
Use Two-Way Communication
Texting shouldn’t be a one-way street. One of the best ways to build genuine connections is by allowing customers to respond.
Maybe it’s a quick poll. Maybe it’s a question about their favorite product. Maybe it’s an invitation to reply with questions or feedback.
When customers know they can text back and be heard, it builds trust. It turns a message into a conversation. And conversations build relationships much faster than announcements ever could.
Stay Honest and Respectful
Trust is easy to lose and hard to win back. Businesses should always be clear about what customers are signing up for.
No sneaky practices. No confusing terms. If people sign up for occasional offers, don’t start sending daily ads. If they opt out, remove them promptly.
Respecting customers’ choices and privacy shows integrity. It tells customers that their time and trust matter. Over time, this respect fosters loyalty that is stronger than any single promotion or offer.
Make It Fun
Texts don’t always have to be serious. Adding a little humor, emojis, or excitement can make a big difference.
Of course, the tone should match the brand. A law firm probably shouldn’t send jokes.
Fun messages break up the day for customers. They create small moments of joy that people remember. A brand that makes people smile is a brand to which people stay loyal.
Conclusion
Texting is not just another marketing channel. It’s a bridge between businesses and their customers. A way to talk, listen, and build lasting relationships. By being thoughtful, respectful, and genuine, businesses can turn simple text messages into powerful tools for connection.
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