Cooler bags are supposed to be lunchboxes for adults. Now, they’re chic fashion accessories. What helped them make the switch? One word: customisation. Custom cooler bags are now a must-have for outdoor events, picnics and day trips. But their uses extend far beyond carrying food. As we’ll see, they’re even great for new mothers and people on certain medications.
This piece is taking a look at why custom cooler bags have become the new hot thing in Australia, and why it looks likely to stay that way. These are the 5 reasons that everyone interested in practical fashion needs to know.
They Blend Fashion and Function
Most accessories have no real function: necklaces, bracelets, earrings, etc. Some, like watches and bags, do, but for too long, there has been a gap in the market for a chic way to store and carry cold items. Cooler bags already existed as a solution to the problem of transporting cold food, but they often looked colourful and childish. Add luxurious textures and neutral tones, however, and you’ve got a stylish accessory.
Customising your cooler bag makes it even more functional. While it’s keeping its contents fresh and cool, it can also be expressing your personality, cheering people up, or promoting your business.
They’re Not Just for Food and Drink
There’s no doubt that for most people, a cooler bag of any kind is a way to store food and drink so it stays cold. We often associate them with picnics, festivals, and other outdoor events for this reason. But stylish custom cooler bags also mean you can keep your drink or lunch cold while you commute to the office. You no longer have to look like you’re carrying a child’s lunch bag.
But food and drink are just one use for these practical accessories. They’ve also been adopted by recent mothers, as they help keep breast milk fresh in the event that the mothers need to pump while out. They’ve also been useful to people who take certain medications that must be kept cold.
They’re Durable
Part of what’s helped rebrand insulated cooler bags as a fashion accessory is the adoption of luxury materials like leather, suede and canvas. These look and feel great when used to pad the exterior, and the added advantage of using these premium materials is that the bags last longer.
They’re a lot more robust to the elements, and can hold up at the beach or a music festival just as well as they can in the workplace. This also makes custom cooler bags more eco-friendly, since they can last for years before they need replacing.
They Help You Stay Organised
Style-savvy shoppers are looking beyond the exterior when they’re choosing their bags, though. On the inside, what they’re looking for are organisational features like compartments and mesh pockets. This allows them to find everything easily and keep items separated. That’s an especially important feature when transporting food or drink with a risk of spilling.
Some have non-insulated pockets on the exterior too, where you could easily store essentials like keys or your phone. On days when you’re lunching outside, or you just want to enjoy a cold salad or refreshing drink, you can use the cooler bag in place of your normal one. Other thoughtful common design details include adjustable straps and ergonomic handles that make them easy to carry.
They Don’t Just Keep Things Cold
It’s important to remember that insulation maintains the status quo. That means if it’s hot out and there are cold items inside, they’ll stay cold, and vice versa. When the temperatures have dropped for winter, custom cooler bags can easily become custom warmer bags.
The fact that you can use them all year round makes them a better value than a lot of accessories. But for those who like to mix up their outfits, you can also find cooler bags in an array of seasonal colours and patterns. For example, sunshine yellow or sailor stripes look great when you need to keep food cool at the beach in summer. In winter, you can swap to a simple navy or grey.
Conclusion
Practical, versatile, durable and stylish; it’s no wonder custom cooler bags are fast becoming a must-have. And with their unique ability to maintain the temperature of your food, they’re a rare example of fashion that can help you feel as good on the inside as they make you look on the outside.
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